King Biscuit Blues Festival

From King Biscuit Blues Festival Website:

The King Biscuit Blues Festival, is one of the nations foremost showcases of blues music. Held for three days annually in October, tens of thousands of blues enthusiasts converge on historic downtown Helena, Arkansas to hear stirring and uplifting performances of an American art form on the banks of the Mississippi River.

As the home of King Biscuit Time, the longest running radio show ever, Helena became legendary in the Delta. Sonny Boy Williamson and other musicians played live on KFFA every weekday, pausing for King Biscuit Flour commercials and announcements of their next nighttime performances.